Sleep better, live better.

Beter Bed Holding is a European retail organization that wants its customers to sleep as comfortably and healthily as possible every night in an affordable way. The store formats are known for good quality products, better advice and always the best possible deal. For the two formulas in the Benelux, Beter Bed has set a goal in terms of e-commerce and an omnichannel strategy. As part of this strategy, Beter Bed plans to develop a Point Of Sales (POS) App and Configurator.

To come to the decision on a partner for a successful, multi-year partnership for the development of the POS App, Beter Bed asked several parties to submit a proposal for an initial phase, namely “Sprint 0” or “Prototyping.

The pitch

During this process, Beter Bed assessed parties on the following components:

  • Collaboration
  • Long-term vision: the POS app as part of omnichannel
  • Prototyping: design and UX
  • Technology


The prototype process was structured as follows:

  • Briefing / Target group exploration
  • UX Quest – Strategy / Vision / Focus / Scope
  • UX Purpose – User Story
  • UX Design – Design
  • Presentation and checklist
  • Technology and organization

We came up with the “day and night,” “light/dark” concept, where the dark part represents night and sleep advice and the light part represents day, catalog and shopping advice. After an extensive briefing, three workshops, many hours of consulting, technical research, UI/UX, Visual Design and Front-end, we won the pitch. Of course!

The POS App

The following functionalities were set:

  • A catalog
  • A configurator
  • My Beter Bed including a sleep profile
  • Quotes
  • Orders and checkout processing
  • Returns and service
  • Delivery and assembly options
  • Store Management
  • My department.
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