Services
Harnessing the power of Insight, Strategy, and Design towards humanizing outcomes.
The mark of great brands, products and services lies in their perceivability and addressing fundamental human needs and desires. Our thought behind every new solution, will determine the direction of our collective future, making it crucial to ideate consciously, ascertain critically, and design futuristically.
The four phases*:
1.Insight and StrategyEmpathize, Discover and Define2.Ideate and EvolveIdeate, Prototype, Test and Evolve3.Build and ImplementDesign, Refine and Develop4.Validate and ProgressDeliver, Market, Validate and Care
The succes of these services is attributed to a team of seasoned professionals and freelancers, who collectively bring centuries of experience to the table. By working closely with this diverse group, we are able to consistently provide innovative solutions that meet and exceed our clients’ expectations.
*It is important to note that the services and phases listed below are not always linear and sequential – they do not have to follow a specific order, they often occur in parallel and are repeated iteratively on a regular basis. As such, the phases should be understood as different components that contribute to a project, rather than sequential steps. However, the useful thing about this four-stage model is that it represents the four expected phases of a (problem-solving) project. Each project includes activities specific to the product being developed, but the central idea behind each phase remains the same.
1. Insight and Strategy
In the first phase, we focus on Insight and Strategy, using our expertise to empathize with our clients’ needs, discover new opportunities, and define a clear path forward. We work closely with our clients to develop a comprehensive strategy that serves as the foundation for the entire project.
Empathize
- Stakeholder workshops
- User Interviews
- UI/UX Reviews
Define
- Strategy workshops
- Business Model Design
- Customer Journey Mapping
- Find, Win, Grow and Keep
- Digital Growth Mapping
- Expert review
- Creative Direction
Discover
- Personas, User Goals, and Scenarios
- Future Journey Concepting
- Competitor Analysis
Quick Wins
- Best practices and quick wins
2. Ideate and Evolve
In the second phase, Ideate and Evolve, we take a more creative approach, brainstorming new ideas and exploring possibilities through ideation, prototyping, testing, and evolution. We strive to push the boundaries of what’s possible, all while keeping our clients’ goals and objectives in mind.
Ideate
- Creative Strategy and Positioning
- NABC (need, approach, benefit, competition)
- Concept Design and Ideation
Prototype
- Scenario and Storyboard Creation
- Storytelling and Visualisation
- UI/UX prototyping
Test
- Concept Testing
- Prototype Testing
- User Testing
Evolve
- Roadmap Strategy
- Archive, Reimagine, Spread, and Learn
- Omnichannel Strategy
- Digital Commerce (eCommerce) Strategy
- Direct to Consumer (D2C) Strategy
- Business to Consumer (B2C) Strategy
- Business to Business (B2B) Strategy
3. Build and Implement
In the third phase, Build and Implement, we put our ideas into action, designing, refining, and developing products and services that meet our clients’ needs. We’re committed to creating solutions that are not only effective but also beautiful and user-friendly.
Design
- Customer Experience
- UX Copywriting
- UI / UX Design
- Brand Design
- Brand Guide
- Brand Magazine
- Brand Story
- Identity Design
- Style Guide and Rationale
- Design System
- Copywriting
- Art Direction
- Visual Design
- Illustration
- Photography
- Image Curation
- Motion Design
- Video
- Video directing
Refine
- Content Strategy
- User feedback and usability testing
- Testing and quality assurance
Develop
- Web Development (websites, webshop)
- Content Management System (CMS)
- Progressive Web App (PWA)
- App Development
4. Validate and Progress
Finally, in the Validate and Progress phase, we deliver, market, validate, and care for the products and services we’ve created. We’re dedicated to ensuring our clients’ success and are always looking for ways to improve and evolve our offerings. With our help, our clients can achieve their goals and take their brands to the next level.
Deliver
- Personalization
- Product and Shop review
Validate
- Usage Analysis
- (User) Testing and Validating
- Conversion Rate Optimization (CRO)
- Performance Optimization
Market
- Social Media Marketing
- Content Marketing
- Email Marketing
- (Digital) Advertising
- SEO
Care
- Maintenance
- Design Support and Art Direction
- CMS Training
- Content Curation Training