Unlocking new value

Whether you are competitive, driven or a dreamer, saving more money is always helpful. It means you have so much more money to put into other important things that in turn create more value.

The extra money you save in one place can also be tucked away in an emergency fund or retirement account to build and buy a better future. This includes greater financial freedom and more opportunities to grow your business. The problem is that it can be challenging to know where to start making changes that will save you money. The answer is help from an app designed to let you make better choices about your finances and work with peers to initiate and continue to encourage saving.

Savvy is the app that helps you create a user-friendly budget interface that teaches you more about the value of money. As a result, you learn to prioritize how to do certain expenses, find ways to save more money for retirement and emergencies, for example, deal with unexpected expenses and live within your means rather than borrowing.


After launching an innovation competition for young talent at Rabobank Netherlands, Savvy emerged as the clear winner. This refreshing concept was further developed through a concept creation process led by yours truly. Through four workshops/trainings, we worked on:

  • Research: (Re)defining the proposition
  • Purpose: Testing use cases and personas.
  • Wireframing: Combining content and interaction
  • Design: From a rough sketch to a clickable prototype
  • Soft launch: presenting a clickable prototype to the board of directors

The concept

A way of saving based on the laws of conversion. Replace conversion with words like savings attempt, saving or saver and you get the following: To measure savings attempts, set a clear goal. With a clear goal, work can be done on the best way to achieve that goal. Moreover, in order to make the right decision that can lead to increased savings, it must be especially clear what the saver’s desire is. Whatever you want to offer a saver, there are ultimately only two choices you can make:

  • the user accepts your offer and says “Yes.”
  • the user rejects your offer and says “No.”

Optimizing this decision-making process is the main goal of all actions taken in an effort to save more.

The target group

  • Philanthropists – motivated by goals and meaning
  • Socially arranged – motivated by relationships
  • Players – motivated by reward
Contact via WhatsApp?